Starte deine Safari! – South African Tourism

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South African Tourism is the tourism marketing department of the South African government. It promotes the country nationally and internationally in all its aspects: leisure, business and event tourism.

In cooperation with bigFM we accompanied their moderator Lola for her first week in South Africa and recorded her “first times” in the country. She had no idea where she would find herself until she was allowed to take her blindfold and headphones off. The idea is so charming but difficult to produce at the same time, because her real, unfiltered and surprised reactions were unique and not reproducible.

In the end everything worked out just fine and the result is a refreshing online campaign that is dynamic, easy and entertaining. Sien jou gou South Africa!

 


 

 

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